All you need to know:
Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. We’ve bottled it just for you.

This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol™* that gives your skin a dual-collagen boost to restore years of collagen loss.

The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you’ll experience a firming and tightening effect that helps give your facial contours a more defined look**.

30ml

You can now buy a serum refill tube for this serum! It’s budget-friendly and planet-friendly.

Why you’ll love it:
• This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
• You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
• Helps boost your skin’s own hyaluronic acid production*** so it feels moisturised and plumper.

*Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days
**Based on a consumer study with 132 participants

***Based on a cell bio claim

What’s in:
Protinol™ Technology to boost collagen and strengthen your skin’s surface; and biopolymers for a lifted effect.

What’s out:
Thinking a facelift is the only way to firm, smooth and define your contours.

How to use it:
Complete your skincare set
This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams - so get all three for the best age-defying results.

Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until it’s fully absorbed. Do so once a day, either in the morning or evening.

Always remember your moisturiser
Follow with your day or night cream.

Anew Platinum Lift & Tighten Night Cream - 50ml

Anew Reversalist Plump & Smooth Day Cream - 50ml

Anew Platinum Lift & Tighten Day Cream - 50ml

Anew Radiance Maximising Vitamin C Tonic - 200ml

Anew Ultimate Firm & Supple Night Cream - 50ml

Anew Reversalist Plump & Smooth Night Cream - 50ml

Anew Ultimate Firm & Supple Day Cream - 50ml

SK!N Tinted Moisturiser SPF 20 - 50 ml

Anew Sensitive+ Cream Cleanser - 150ml

Anew Sensitive+ Dual Collagen Cream - 50ml

Anew Platinum Lift & Tighten Lifting Serum - 30ml

Anew HA Hydrate and Plump 10 Min Mask - 75ml